MRSM Annual Conference - 2020
Recording of presentations
OPENING
The Role of Consumer Insights & Data in the Success of Digitalisation & IoT
It's MRSM's honour to have MDEC to grace the event, anchoring the core theme of the conference this year. Click here for video
The support from the academic field is equally crucial to prepare the future generation of talents. APU has set the context sharp & clear. Click here for video
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Who are the speakers ? - Click here
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For the Full Agenda - Click here
Day 1
The Role of Consumer Insights & Data in the Success of Digitalisation & IoT
The success of digitalisation hinges on the impending 5G capability. And partner agencies for brand owners are aggressively pushing the boundary in imbedding digitalisation for their client's brands. Click here for video
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Customer Experience (CX) in the new digitalised world is no longer just about physical interaction with customers. Consumer insights are pivotal in helping brand owners to identify how to deploy digitalisation for CX. Click here for video
Day 2
The Role of Consumer Insights & Data in the Success of Digitalisation & IoT
While many brands have accumulated a huge base of "fans" & "hardcore followers", this does not guarantee success in the near future. Consumer insights remain critical to help identify WHAT & HOW to deploy their digital strategy to continue engage & build their brands. Click here for video
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Qualitative method in research has been around for the longest time. Is this approach to insights still relevant & necessary ? Let's hear out the thoughts from the Qual experts. Click here for video
MRSM Annual Conference - 2019
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MRSM Annual Conference - 2018
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Who We Are
The Marketing Research Society Malaysia (MRSM) was set up in 2007 to provide a stimulus to encourage, support and foster change and growth in the marketing research industry and amongst its practitioners, with the aim of achieving the highest possible standards of professionalism and practice in Malaysia.
The MRSM is the only recognised body for marketing research in Malaysia. Anyone within the industry and / or with an interest in the MRSM can apply for the membership (if residing in Malaysia)