MRSM Annual Conference - 2020
Recording of presentations
The Role of Consumer Insights & Data in the Success of Digitalisation & IoT
While many brands have accumulated a huge base of "fans" & "hardcore followers", this does not guarantee success in the near future. Consumer insights remain critical to help identify WHAT & HOW to deploy their digital strategy to continue engage & build their brands. Click here for video
Qualitative method in research has been around for the longest time. Is this approach to insights still relevant & necessary ? Let's hear out the thoughts from the Qual experts. Click here for video
Who We Are
The Marketing Research Society Malaysia (MRSM) was set up in 2007 to provide a stimulus to encourage, support and foster change and growth in the marketing research industry and amongst its practitioners, with the aim of achieving the highest possible standards of professionalism and practice in Malaysia.
The MRSM is the only recognised body for marketing research in Malaysia. Anyone within the industry and / or with an interest in the MRSM can apply for the membership (if residing in Malaysia)